Google Analytics is a service provided by Google, which offers detailed insights regarding website traffic, its sources, and helps in understanding conversions and sales. Google organizes and visualizes anonymized data extracted from user browsing sessions. This data might include navigation patterns, region based on IP, traffic source, language preference, browser type, and screen dimensions.
Moreover, Google may employ this data to enhance and personalize its advertising network.
Data Collected: Cookies and usage data.
Processing Location: USA.