Google Analytics is a service provided by Google, which offers detailed insights regarding website traffic, its sources, and helps in understanding conversions and sales. Google organizes and visualizes anonymized data extracted from user browsing sessions. This data might include navigation patterns, region based on IP, traffic source, language preference, browser type, and screen dimensions.

Moreover, Google may employ this data to enhance and personalize its advertising network.

Data Collected: Cookies and usage data.

Processing Location: USA.

For a comprehensive understanding, kindly refer to Google's privacy policy.

When you log into our website or purchase a product, we collect and process specific data to facilitate these actions. This data might include:

• Login Data: Email address, password (encrypted and securely stored), and other potential identifiers.
• Purchase Data: Transaction details, billing and shipping addresses, payment information (securely processed and stored).
   

We use this information to:

• Authenticate users and provide access to personalized features.
• Process transactions and deliver purchased products.
• Communicate with users regarding their accounts or purchases.
• Your personal data associated with logins and purchases is handled with the utmost care, ensuring secure storage and processing.

We remain committed to upholding the same standards of privacy and data protection as the broader McGill community.