Influence and Assertiveness

Elevate your power and impact to build cooperation and get results


Do you have a clear goal in mind, but seek the right tools and techniques to persuade others, gain buy-in and achieve your goal in a non-aggressive and ethical way? This high-energy seminar offers you practical approaches to gain support for your ideas, network with those around you and initiate positive change up, down and across your organization.

The seminar provides managers at all levels with the tools to understand their own styles of influence and conflict resolution while also presenting strategies for adapting to the personal styles of others in order to receive the support needed to succeed.

Key Benefits & Takeaways

  • Apply the latest persuasion techniques to ethically build cooperation and drive achievement
  • Understand the critical differences between assertiveness and aggressiveness in your ability to influence and convince those around you
  • Learn to adapt your influence and conflict resolution approaches to unique situations involving your peers, subordinates, boss or upper management.
  • Influence others rather than respond to them in both professional and personal situations
  • Eliminate reliance on formal authority as a means of changing mentalities and behaviours
  • Acquire tools to immediately elevate your personal power

This program will appeal to executives, managers, and all those who wish to understand how the influence process works in order to meet needs and get your work done. Skills acquired in this program are directly applicable to leadership, management, negotiation, and sales challenges.

The registration fee includes facilitation by our highly-rated faculty members, a comprehensive workbook, results-oriented exercises, seminar supplies, meal service (breakfast, lunch and breaks) and a certificate of completion from the McGill Executive Institute.

Topics covered during the program

    Overview of Influence
  • Benchmarks in influential behaviour
  • The ethics of power influence and persuasive techniques
  • Influence through currencies of exchange

  • Your Approach to Being Assertive
  • Understanding your own style and capabilities

  • Power and Influence: Achieving Your Objectives in Organization
  • Planning for performance
  • Identifying the sources of power
  • Learning how to exercise power
  • Achieving your desired results

  • Building and Cultivating Your Network
  • Assessing your current network through mapping
  • Solidifying your networks of influence
  • Building relational influence
  • Acquiring helpful perspectives on networking

    Exercising Influence - The Key Steps
  • Determining your influence style (questionnaire)
  • Framing your message
  • Using strategies for influencing others

  • Handling Conflict
  • Creating cooperation in conflict situations
  • Mapping your conflict resolution style
  • Developing strategies and behaviours for handling conflict

  • Reflection and Action Plan
  • Seminar wrap-up: implementing your personal action plan

CPD Hours

This program has been approved for 13 CPD hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA).

Download Brochure  

Programs to Consider

Upcoming Sessions

Looking for the online experience?


$1,995.00 + applicable taxes


McGill Executive Institute
1001 Sherbrooke St. West,
6th floor
Montreal, QC H3A 1G5

Visit our FAQ page

View all seminars

Search by Category

This seminar truly met my expectations, from the theory and tools to the active application. The instructor was excellent, providing a lot of energy and common sense examples. I also appreciated the class participation and networking.
Joanne Gale
Bell Canada

Seminar Leaders