Building and Selling a Winning Business Case

Tools to move ideas forward


When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution and why it should be adopted, forgetting that our reasoning is not obvious to our audience.

Through this program, participants will learn the language, tools, and techniques used to develop, critically assess, and present a compelling business case from a strategic point of view. First, participants will gain the skills and knowledge to analyze and facilitate business improvement and development investments. Next, participants will learn how to use the pyramid principle to develop a persuasive pitch and convince stakeholders to invest in their solutions.

Key Benefits & Takeaways

  • Properly evaluate business decisions
  • Analyze key financial information Interpret ROI calculations
  • Use the pyramid principle
  • Structure clear and persuasive arguments
  • Prepare and present business cases
  • Understand your audience and cater to their needs

This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for business growth. Participants will learn how to provide more impactful solutions and successfully pitch them to ensure buy-in.

The registration fee includes facilitation by our highly-rated faculty members, comprehensive workbooks, results-oriented exercises, seminar supplies, meal service (breakfast, lunch and breaks), and a certificate of completion from the McGill Executive Institute.

Topics covered during the program

  • Time value of money
  • Opportunity cost
  • NPV
  • Discounted cash flow
  • Internal rate of return
  • Payback period
  • Profitability index
  • Pyramid principle
  • Opportunity statements
  • Build trust
  • Comfort zones
  • Increase awareness
  • Verbal, para-verbal, and non-verbal communications
  • Deliver your message
  • Manage time

CPD Hours

This program has been approved for 13 CPD hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA).

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Programs to Consider

Upcoming Sessions

Please contact us for more information about an upcoming session for this program.

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McGill Executive Institute
1001 Sherbrooke St. West,
6th floor
Montreal, QC H3A 1G5

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