Building and Selling a Winning Business Case
Tools to move ideas forward
You’ve solved a problem and are ready to propose a solution or you have a great idea that will shift the way you do business. When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution should be adopted, forgetting that our reasoning isn’t obvious to our audience.
Through this program, participants will learn the language, tools and techniques to develop, critically assess and present a compelling business case from a strategic view. Participants will start by gaining skills and knowledge in analyzing financial information and developing business improvement and business development investments. Next, participants will learn how to use the pyramid principle to develop a persuasive pitch and convince stakeholders to invest in their solutions.
Key Benefits & Takeaways
- Properly evaluate business decisions
- Analyze key financial information
- Interpret ROI calculations
- Use the pyramid principle
- Structure clear and persuasive arguments
- Prepare and present business cases
- Understand your audience and cater to their needs
This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for business growth. Participants will learn how to provide more impactful solutions and successfully pitch them to ensure buy-in.
The registration fee includes facilitation by our highly-rated faculty members, a comprehensive workbook, results-oriented exercises, seminar supplies, meal service (breakfast, lunch and breaks) and a certificate of completion from the McGill Executive Institute.
Topics covered during the program
- Time value of money
- Opportunity cost
- Discounted cash flow
- Internal Rate of Return
- Payback Period
- Profitability Index
Evaluating Investment Decisions
- Pyramid principle
- Opportunity statements
- Building trust
- Comfort zones
- Increase awareness
- Verbal, para-verbal and non-verbal communications
- How to deliver your message
- Managing time
Knowing your Audience
Successfully pitching your business case
This program has been approved for 13 CPD hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA).
Programs to Consider
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Montreal, QC H3A 1G5
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