Creativity and Innovation to Drive Value

Overview

This seminar not only helps you come up with creative, “out of the box” ideas, but also choose which ones are worth pursuing and the action steps to make them a reality. Whether you work for a small enterprise or a large multinational, you will elevate your ability to think creatively and put the right ideas to work for your organization.

The learning approach is highly interactive, allowing you to apply idea stimulation techniques as well as leverage innovation, from the technical side to the often overlooked non-tech insights that help increase value and redefine your products, services, processes, customers and more.

Key Benefits & Takeaways

• Explore a variety of techniques to spark the creative process within you
• Overcome hurdles and blockers to creativity
• Challenge outdated paradigms and find unexplored opportunities
• Learn how to identify sources of innovation by looking at internal hidden assets as well as external industries, trends, non-customers and more
• Examine ways of validating which ideas to retain or discard
• Understand the challenges, myths and tools of innovation
• Build your own customized innovation tool kit
• Explore how to build and manage a culture of innovation and entrepreneurial spirit

Who Should Attend

Ideal for managers across all divisions seeking tangible ways to apply creativity and innovation in their roles and responsibilities. Especially useful for middle managers looking to position their business ahead of the trends as well as executives involved in forming corporate strategy and leading strategy execution.

What is the Registration Fee?

$1795 (plus tax) for the two-day program, including facilitation by two highly-rated faculty members, comprehensive workbook, results-oriented exercises, seminar supplies, meal service (breakfast, lunch and breaks) and a certificate of completion from the McGill Executive Institute.

Program in Detail

The seminar leaders use a dynamic mix of concept sessions, success stories and challenging but fun action learning involving break-out exercises, idea forums and case work. You will receive several useful take-away tools including innovation models and a personal action plan.

The seminar will be held at the McGill Executive Institute located at 1001 Sherbrooke Street West (between Peel and McTavish). A check-in desk on the 6th floor will be open from 8:30 a.m. and the seminar will run from 9:00 a.m. to 5:00 p.m. each day.